BRUSSELS - 18/09/2023 - Carrefour picks Untangled by Semetis to accelerate digital maturity

Untangled, the new service unit by Semetis, is thrilled to announce its latest success: the acquisition of Carrefour Belgium. This exciting partnership marks a significant milestone for Semetis, as it will take charge of implementing the Google Marketing Platform (GMP) and revolutionizing Carrefour's Google Cloud environment.

Carrefour's choice to collaborate with Semetis reflects their desire to work alongside a reputable local partner with a well-established history of providing data - and marketing services to globally recognized brands.
Wouter Schikhof, Head of Digital Marketing at Carrefour said: “In this highly competitive environment it is moreover important to make digital investments count, and to create synergies between channels. Each euro needs to be spent as effectively as possible. Therefore we need to build bridges between marketing channels, and use our data more effectively. Untangled by Semetis will help us in constructing the required data infrastructure so we can become even smarter in our decision making.”

It was only at the beginning of this month that Semetis introduced their new specialist unit under the name ‘Untangled’ in order to grow their focus on data and marketing analytics. This team will be a project accelerator which operates as a standalone separated from Semetis’s core paid media activities.

"We are absolutely thrilled to welcome Carrefour to the Semetis family," said Dhan Claes, Managing Director at Semetis. "This partnership represents a significant milestone for both organizations, and we are eager to embark on this journey of marketing innovation together. With our extensive knowledge and experience in leveraging the power of GMP, we are confident in our ability to help Carrefour achieve its strategic objectives while maintaining its position as a global leader in the retail industry."

Brussels, August 29, Semetis, the business and data-driven digital agency, is excited to announce the launch of its state-of-the-art service unit, 'Untangled'

Untangled by Semetis is a brand new department offering a comprehensive suite of solutions focused on MarTech Implementation, Data Management, Marketing Analytics, and Marketing Automation. With this strategic expansion, Semetis enables businesses to leverage their data effectively and make informed decisions that drive marketing growth and success.

The evolution does not come as a complete surprise. In the past Semetis had their internal Atlas team serving the more technical client requests. But as digital marketing is becoming more technical every year, Semetis decided to turn this strength into a new selling proposition. Untangled by Semetis seamlessly complements Semetis' existing paid media services, strengthening the agency's commitment to providing holistic digital marketing solutions.

"We are so happy to introduce ‘Untangled’, our new service unit that complements the DNA of our company," said Frédéric Palella, Innovation and Service Development Director at Semetis. "Our clients have always been struggling with technical marketing topics. Their teams are often siloed, causing IT, marketing and legal to all speak different languages. Internally our teams often need to focus on the short term - an obvious consequence of working in a digital media agency - while with Untangled we can focus on the bigger picture. It’s our first multidisciplinary team combining developers, data scientists and business strategists, so we are in for a ride! "

By offering expertise in MarTech Implementation, the team assists clients in adopting cutting-edge marketing technologies and platforms (such as GMP), streamlining their operations, and maximizing their marketing potential.

Moreover, Untangled delivers Data Management services. With an ever-increasing volume of data available to businesses, the unit guides clients in structuring and organizing their data, ensuring accuracy, consistency, and accessibility.
One of the core pillars of Untangled's services is Marketing Analytics. Leveraging advanced analytical tools and machine learning techniques, the team analyzes data to uncover key trends, identify opportunities, and optimize marketing strategies, CLV and ROI.

Marketing Automation is the last critical aspect of Untangled's service offering. The team focuses on efficient operations and workflows. Recently they won a golden IAB Mixx Award and a silver AMMA Award for their tool GVRN, which has the potential to become a gamechanger for data governance on the Belgian market.

While Untangled undoubtedly caters to Semetis' existing client base, the team is also dedicated to business development outside of the agency's current portfolio.

More information can be found on untangled.semetis.com

Brussels - April 24, 2023 - Semetis, the leading Belgian Digital Agency, is launching its 4-month internship program as of February 2024.

In the current war for talent, Semetis must compete with big consulting firms for the exact same profiles. To expand its reach to young and talented graduates, Semetis has made significant efforts in 2022 and the beginning of 2023 to grow its team and create awareness about its brand among students. These efforts have included the launching of a young graduate program, guest lectures in universities, job fairs, the Semetis Game, and more.

Now, Semetis is determined to go further in its long-term recruitment strategy by launching its first Internship program. With this initiative, Semetis aims to provide an opportunity for talented and ambitious young professionals to gain valuable experience in the digital marketing industry and potentially become future Semetissians. Each intern will be an integral part of a business team and will have the opportunity to experience firsthand how they work on a daily basis. Through close collaboration with experienced professionals, interns will gain valuable insights and practical skills that will prepare them for a successful career in digital marketing.

“We are excited to kickstart our new internship program at Semetis, giving future pros the opportunity to get a sneak peek into our world and levelling up our recruitment game for the long haul!” - Charlie - Business & Operations Director

At Semetis, the interns will have the opportunity to work on a variety of projects that will help them gain valuable experience. These tasks will involve supporting key clients by ensuring daily monitoring of digital advertising platforms, identifying opportunities on new arising platforms and providing recommendations and optimizations based on best practices. This is an exciting chance for interns to work on real campaigns and contribute to the success of Semetis’ clients.

In addition to this day-to-day work, the interns will also work on exciting projects that will challenge and inspire them. These projects will include improving the website content, creating new training materials, managing their social media accounts, and even participating in pro bono missions for NGOs.

Overall, this internship program is designed to provide a clear and structured career path for interns, with opportunities for growth and advancement within the company. By investing in interns, Semetis hopes to build a strong pipeline of talent that will help the company continue to grow and succeed for years to come.

Highly motivated individuals with a passion for digital marketing are invited to apply for the Digital Business Intern position through Semetis' website.

Brussels - July 1st, 2023 - Semetis Strengtens Executive Leadership Team with the Addition of Margaux Marien, Charlie Deschamps, and Frédéric Palella

Semetis, a leading digital-first agency with a strong business focus, proudly announces the appointment of Margaux Marien, Charlie Deschamps, and Frédéric Palella to its executive leadership team, effective July 1, 2023. With a steadfast commitment to cultivating talent and fostering career growth from the ground up, Semetis proudly welcomes Margaux, Charlie, and Frédéric as shining examples of the agency's dedication to nurturing its own talent.

Margaux, Charlie, and Frédéric: Accelerating Growth

Margaux Marien will assume the role of Business and Client Director, responsible for overseeing Semetis' business operations and cultivating strong client relationships. With an impressive track record of delivering award-winning work, Margaux has been instrumental in driving success for major client accounts at Semetis. Her expertise and dedication to client satisfaction will be invaluable in ensuring the company's sustained growth and prosperity.

Joining as Business and Operations Director, Charlie Deschamps will oversee the day-to-day operations of the company. Charlie has already demonstrated his exceptional skills in operational excellence by significantly improving recruitment strategies and implementing projects aimed at enhancing employee tenure. Moreover, his focus on service quality, such as his standardization of the morning coffee process to identify campaign anomalies and opportunities, has greatly contributed to Semetis' success.

Frédéric Palella, the new Innovation and Service Development Director, will spearhead the drive for innovation and the development of new products and services that cater to customer needs. Frédéric has been a driving force behind Semetis' advanced data and technology projects as the head of the Atlas department. His collaboration with developers and data scientists has yielded remarkable results, earning recognition from Google Cloud EMEA as a pilot case. Frédéric's innovative mindset and his instrumental role in developing the acclaimed GVRN tool have positioned Semetis as a competitive force in the martech industry.

Margaux, Charlie, and Frédéric will work alongside Dhan Claes, the Managing Director of Semetis, in accelerating the company's growth and further strengthening its market position.

Semetis: Recognized as World’s Leading Digital Agency of Effectiveness

Over the past year, the company has made significant strides in finding, building, and nurturing top talent, resulting in an exceptional team of dedicated professionals known as "Semetissians." The agency has fostered an environment where employee happiness and innovation thrive, resulting in remarkable achievements. Notably, Semetis has dominated the AMMA and IAB Mixx Award podiums, while also earning the distinction of being voted the world's #1 most awarded digital agency for effectiveness by WARC, a trusted source on marketing strategy.

Semetis: Fostering a Better Company and Industry

As Semetis continues to grow and evolve under new leadership and shareholdership, its focus on talent remains unwavering. The agency is determined to create a better company and industry by fostering an environment that enables people to thrive, innovate, and make a positive impact.