One of our clients created an application located on the subdomain app.theirwebsite.com. On their main website, theirwebsite.com, they had multiple links to the application on the subdomain. Although we installed the same tracking code on both the main domain and the subdomain, Google Analytics recorded traffic for those website as traffic to two separate websites.

Consumer behavior rapidly evolved towards the use of mobile devices. Therefore, the world of digital marketing has capitalized on the concept of mobile over the last few years. Digital platforms are evolving too, from Facebook’s monetisation strategy to Google AdWords’ Enhanced Campaigns. Google Analytics is also showing the way by allowing much more advanced “device” tracking than what was previously available. A new app specific tracking interface has been developed, and Universal Analytics is based on the idea that people go online via multiple devices, including mobile.

Il y a quelques mois j’écrivais un article au sujet du Google Shopping et ses avantages. Il est temps de continuer sur ma lancée et de vous parler cette fois du Remarketing Dynamique.

Début 2014, Adobe a annoncé que sa suite Omniture sera renommé "Adobe Analytics". Concrètement, cela ne change rien dans le traitement des données et l'interface. Cela donne juste du poids à la plate-forme en utilisant la marque bien connue Adobe. Concentrons-nous alors sur ce qu’est Omniture et comment il se différencie des autres plateformes afin de voir si celle-ci permet de répondre à vos demandes analytiques.