Since a couple of months I’m working on an account which has recently been upgraded from a standard Google Analytics account to the Google Analytics Premium level. What’s more, it has recently been absorbed by the 360 release Google launched. (You’ll find more information in this article, written by my colleague Maxime.)

Exciting times are ahead for the Digital Marketing aficionados and ‘data scientists’ among us. To be more specific, Google has recently released their new enterprise solution: Google Suite 360. Google tells us it’s a revolution, but isn’t it rather a logical and (long)expected evolution?

1. Introduction

Some say code is eating the world, others say it’s data that’s eating our planet. Whatever the perspective, one thing is for sure - API’s are at the center of it all.