Many website owners today prefer to have one responsive website instead of a mobile website and a desktop website. Having one website that plays well on all devices, no matter what screen size, has a lot of advantages. Most of the time your tags, like Google Analytics tags for page views can be shared across device types, but sometimes you want to have a tag that’s only fired on a certain device type.
Mobile is Crucial ! Over the past couple of years, we all heard that mobile traffic is increasing, that UX on mobile is super important, that having a mobile responsive website or an app is a standard. In short, having a mobile presence is not a luxury anymore. In the last year, many companies have developed a mobile presence, which typically consists of having a mobile (responsive) website and/or mobile app.
Introduction
More than one year ago my colleague Stephane wrote an article about Google Tag Manager implementation basics. As a reminder this tool is a tag management system launched in 2012 by Google. It facilitates every digital marketeers’ lives because it allows to trigger several tags without modifying the source code of your website. Everything is managed in the powerful and user-friendly Google interface.
