This is it… The end of summer! Kids (and parents) might be happy to get back to school but most of us wrinkle on the thought of an upcoming winter. To perpetuate the feeling of summer we are going to talk about the hottest kid on the block: video.

The goal of this case will be to look at data from a business perspective. The goal of Business Intelligence (in a web context) is to gain insights on how to increase business by optimising the website and the way users are acquired.

Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages. In the last couple of years, it has evolved into an engine to discover new places with recommendations from a community that you trust.

For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has become more and more difficult. Indeed, from CRM to Web Analytics and advertising platforms, marketers have to handle different data sources making it more complex to define a unique user segmentation. That is where Data Management Platform (DMP) comes in.